Our history: anchored values
Created in Belgium by 2 young physical trainers active in the world of sport and currently studying physiotherapy, the brand is driven by the BLAIT spirit : surpassing oneself and 100% perseverance , both in dark periods and in those of light.
The desire to always do better
One of the main values inscribed in our mentality. BLAIT is more than a clothing brand... BLAIT embodies a real way of life , a particular vision of the world around us... A vision anchored in the roots of BLAIT's creators. The clenched fist , symbol of our brand, symbol of the desire for power, of surpassing oneself, of optimizing the smallest details that can lead to any success in a chosen field, of absence of abandonment, regardless of the periods of shadows , no matter the difficulties, no matter the criticisms expressed by the spectators of this success... No matter the path to be taken, the speed at which we advance on it, the ease with which we overcome the obstacles strewn along the way. this long winding road.
The main thing: don't give up.
A discipline of life
BLAIT wants to be a sporting brand , because this life discipline is learned in training, learned through difficulty, through hard work. The mind becomes stronger when the physical abilities of the individual are adapted to the constraint, are mastered, are efficient... But this mentality extends further, everyone can adopt it, everyone can put in place the appropriate things to the success of its objectives. Whether for professional or educational purposes, or even against an illness... This mentality applies to any desire for success, regardless of the level, regardless of where each person starts.
